The National Basketball Association (NBA) and VIDAA USA, Inc. announced on July 17 a multiyear partnership to make NBA League Pass, the league’s premium live game subscription service, available for purchase on all Hisense and Toshiba TVs through the VIDAA smart TV platform.
In conjunction with the 2019-20 NBA season restart, VIDAA will conduct promotional campaigns for Hisense and Toshiba customers in Argentina, Australia, Croatia, the Czech Republic, India, Israel, Mexico, Russia, Serbia, Slovenia and South Africa, including offers for select NBA League Pass subscription packages and the opportunity to win a unique NBA experience next season.
NBA League Pass provides the most comprehensive live and on-demand access to an entire season of NBA games in high-definition with live stats, alternative audio and multiple viewing options. Subscribers will have access to League Pass’ Next-Generation game viewing enhancements, including new camera angles, multiple in-language streams, celebrity influencer commentary, in-depth analytics and statistical graphics, and social media integration. VIDAA users will have the option to purchase a variety of subscription packages based on their location.
“We’re excited to offer NBA League Pass to VIDAA subscribers and provide another platform for our international fans to experience the excitement of NBA basketball,” said NBA SVP, Global Media Distribution and Business Operations, Matt Brabants. “VIDAA’s vast reach and strong commitment to promoting NBA League Pass will help us continue to grow the game of basketball in priority markets around the world.”
In January, VIDAA announced the global launch of a completely revamped version of VIDAA, including a new user interface and the integration of content providers, putting the user and their habits at the center of the TV experience. The platform incorporates a centralized user management, advertising and billing system, which simplifies the user experience and provides customers with a more direct way of accessing the content they enjoy.
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